The Torcano Times

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Don't Be An Ass, Use ORP

It's an equation that many who use the trails have been trying to solve for quite some time. The one about mountain bikers and (+) hikers (+) ___?____ (=) coexist.  Last week when riding at Aliso Wood I ran into the Trail Angels. The women's club/team was out there having some fun on Rock It when I showed them ORP. They loved the idea and were already asking questions about which local retailers would be carrying it. I think there's a misconception out there among many--whether it be hikers, walkers or maybe even say road bikers--that mountain bikers are a reckless bunch that don't concern themselves with safety. Many people we've approached don't even think of (at first) mountain bikers as likely to enterain ORP on their handlebars. Actually that couldn't be further from the truth. Mountain bikers are showing strong interest for ORP. And why wouldn't they? There are so many practical uses for mountain bikers to use ORP, whether approaching hikers from behind, coming up on a...

Posted March 17, 2014 By Jason Norman — 3 Comment(s)

Let Them Ride LA!!!

I read this LA Times story in bafflement. Don't know where this City of Angels turnabout came from. To me it makes little sense. LA wants to be thought of as a cycling rich metropolis, and then the LA politcos pull the permits card, knowing full well Organizer Don Ward--who runs LA's legendary Wolfpack Hustle bicycle group--won't be able to make it happen in light of this. Mayor Garcetti, you have the power to intervene here. If you don't step in and let them ride then all your city-wide bike friendly initiatives that you've promised will just start sounding a lot like empty and hollow rhetoric.    Do the right thing, Mayor Garcettie, use your executive power and let them ride!!!

Posted March 7, 2014 By Jason Norman — 0 Comment(s)

Transportation Secretary Wants to Make Cycling Safer

As the National Bike Summit in Washington D.C. wraps up today I read with interest the words of the U.S. Transportation Secretary Anthony Foxx yesterday. Foxx, who describes himself a "huge fan of bikes," obviously emphasized the "importance of bicycle safety" especially in light of the growing numbers of bicyclist and pedestrian deaths in the United States.  He said, "...that in order for my family and your family to enjoy biking, there have to be people out there working behind the scenes to put in the right policies so the roads are safe for all us." Foxx's words no doubt ring true. But let's be honest as well: No matter how safe we make the roadways with bike lanes and such cyclists have to do their due diligence in making their bikes safer. That's why we think ORP can be such a game changer with this renewed focus on bike safety. And that's why Torcano wants to work with orginizations on national, state and local levels to help promote bicycle safety. Whatever we can to help...

Posted March 5, 2014 By Jason Norman — 0 Comment(s)

Welcome to The Torcano Times

What is The Torcano Times? Simply put: it's Torcano's blog. But since the word "blog" seems overused and antequated to me I gave it a different name. I want people to see that title and be driven to it. But in order for that to happen the content needs to be there. Speaking of which...what I do know about the content is that it will be fresh and original. You're not going to find rehashes of our Facebook and Twitter posts. Do you like watching the grass grow? That's what we thought. I want to create something here where the content lives up to the game changing product under the Torcano flag. Obviously I have my work cut out for me because the man behind ORP, Toren Orzeck, has set the bar high. Toren has lived and breathed ORP since its conception and to us at Torcano it is explempified with this amazing product that is now resonating amongst consumers and retailers throughout the U.S. A product that pushes the limits on design and function or as I like to say: "ORP is the coolness...

Posted March 4, 2014 By Jason Norman — 0 Comment(s)
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